Understanding of Private Label
Private label peanut butter is sold by retailers with their own branding and logo but the products themselves are manufactured by a third party.
From formulation to scaling, we will guide you step by step.
You need a private brand/label, we can help.
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Private labeling occurs when the manufacturer of an item uses the branding requested by the purchaser, or marketer, instead of its own. The end product appears as though it has been produced by the purchaser.
Private label Peanut Butter is manufactured by a third party, not the company that sells them, or necessarily even markets them. The advantage is that a single company does not have to go through the entire process of creating and selling a product. One firm can concentrate on producing the product; another on marketing it; and another can focus on selling it, each according to its expertise and preference. The major benefits of private label branding are that it saves companies time, energy, and money in terms of production and marketing costs.
Another big advantage of private label brands is that if a supermarket has an exclusive deal with a manufacturer, then the average transportation expenses might be lower than usual and the company would benefit from distributional economies of scale. Because of lower transportation costs, the retailer could sell the product for less and still reap a bigger profit margin.
Private label brands have become increasingly popular, which suggests that consumers are becoming more sensitive to price and less loyal to their favorite traditional brands. In many countries, the growth of private label brands is hurting national brands’ (the manufacturers') market share.
Why Private Label?
Why sell someone else’s product when you can sell your own?
Private branding allows you to create your own unique image, which creates a marketing identity and promotes stronger customer recognition and loyalty.
The packaging and labels can be tailored to meet your specifications, including product name, description, company’s logo and contact information.
Private labelling allows more control over things like pricing, marketing, sales and distribution. You get to make the rules.
Because you are paying less for a private label vs. a national brand, your margins are higher.
Customers will not go into a popular megastore or on the internet and find your private brand product at a lower price.
We are not a trader or agent reselling other companies’ services making a profit on your orders. A distinctive market advantage is that when doing business with the manufacturer itself.
Quality
Quality
We apply strict quality control to all our products.
- We have qualified QCs in the in-house testing facilities for tests such as aflatoxins, moisture, and microbiology (nuclear counts, total bacterial counts, salmonella, yeast and mold, coliforms).
- The in-house laboratory is outfitted with cutting-edge technological testing equipments.
- The internal system for raw materials has been set very strictly.
- Research and development is continuously carried out in Priy Enterprises' in-house laboratory to improve quality.
Packaging
Customization is our forte, and we provide expertise customized labels for all our products. Additionally, we have different packing like “200 GMS, 227 GMS (8 Oz), 340 GMS (12 Oz), 510 GMS (18 Oz), 1 kg (35 OZ), 2.5 KGS (88 Oz).
We do provide bulk packing in High-Density Polyethylene (HDPE) Carboy and provide drums as well.
Below illustrated are 6 General Steps for Own Private Label. This is the basic protocol. For more information or any query related to the procedure feel free to contact us.
Private Labeling Process
Application / Request for order
This is the 1st stage, where clients display their request regarding the private label. It all begins with an idea. You will be paired with one our product experts to discuss your vision. We will work with you to understand your needs and goals to make sure we can meet your expectations. Both small and large projects are welcome.
- Our team after the request, provides all the necessary information on Products, Packaging , Time Taken and Minimum order.
- We do have the facility of flexibility of loading more than one product variants in a container.
- Additionally clients provides us with their specifications and important parameters regarding product type and package size.
Sample Approval
The second process is after receiving all the important information.
- We will provide a sample for approval, to clients with different recipes, product specifications and package type and size.
- However, further amendments to meet specific needs are also available.
Outer Designing
The third and very crucial step is designing of label.
Display of the product on the market is a particularly important matter. Thanks to carefully chosen colour scheme and ornamentation of the packaging, the chances of the product being noticed by the client can be significantly improved.
- After the product is approved, clients will be requested to forward the label and outer case artwork in CDR or AI format file.
- Moreover we provide some suggestions to the clients on developing the artwork if needed.
Manufacturing
After the outer design of the product is confirmed, the next step in the process is manufacturing.
- During the process the product will be monitored by industry experts and will be scrutinized, in order to assure the quality of the product.
Traceability
Products ordered can be easily traced.
- Our team will provide a tracking number, as soon as the product is dispatched.
- From start till the end, everything will be updated.
- From selection of raw material to product dispatch. We will provide product quality certificate for each batch through renowned organisation like SGS, Intertake.
Delivery
- Our company offer quite some delivery options to the clients like FOB, CNF, Ex-works, CIF.
- The clients can also arrange their own delivery option and process.
